International property company JLL has recently clinched the Webby Award for Sports (Video Series and Channels) 2020 for their first-ever brand campaign, Stories of Ambition. Partnering with National Geographic, JLL is helping six ambitious athletes in their climbing dreams by giving them access to cutting-edge technology, coaching and world-class facilities.
Generating over 8M video views, “Stories of Ambition” is JLL’s most successful campaign to date.
We cover learnings for marketers including:
- How to manage stakeholder expectations and bring across the value, when implementing / selling-in a brand campaign
- Why a brand campaign, as opposed to a lead generation/conversion campaign, is important to B2Bs
- Important KPIs to measure the effectiveness of a brand campaign
- Whether influencer marketing was a consideration or not
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