International property company JLL has recently clinched the Webby Award for Sports (Video Series and Channels) 2020 for their first-ever brand campaign, Stories of Ambition. Partnering with National Geographic, JLL is helping six ambitious athletes in their climbing dreams by giving them access to cutting-edge technology, coaching and world-class facilities.
Generating over 8M video views, “Stories of Ambition” is JLL’s most successful campaign to date.
It was our pleasure to have Vickie Chiu, Brand Director, at JLL Asia Pacific share her valuable marketing insights and experiences in carrying out a successful brand campaign for B2B market.
We cover learnings for marketers including:
- How to manage stakeholder expectations and bring across the value, when implementing / selling-in a brand campaign
- Why a brand campaign, as opposed to a lead generation/conversion campaign, is important to B2Bs
- Important KPIs to measure the effectiveness of a brand campaign
- Whether influencer marketing was a consideration or not
We would like to thank Vickie Chiu for taking the time out to share her perspectives with us.
Once again, we would like to congratulate JLL and their agency team (gyro, MKTG, Isobar and The Precinct Studios) for the success of their campaign.
Please feel free to share this with your networks on LinkedIn!
#B2Bmarketing #digitalmarketing #leadgeneration #JLL #brandcampaigns