Today, great story-telling and engaging content is sought after by every marketer.
Brands must cut-through the noise, and the busy lives of their consumers, to attract, engage and convert their clients.
That's why Reuters Plus - the branded content agency division of Thomson Reuters - produces great stories and news for global brands. In this instance - Standard Chartered Bank's vision to show customers how they support Change Makers - visionary entrepreneurs from across the globe.
Standard Chartered wanted to drive awareness of the breadth of its international offerings for high net worth entrepreneurs. The campaign celebrated the journeys and insights of successful entrepreneurs at the forefront of transformation through video and articles, with targeted distribution and amplification of content across Reuters.com and social platforms via a curated media plan.
Window Seat Consulting was proud to partner with Reuters Plus to identify and engage the influencers that were right fit for Standard Chartered and the campaign, and support the Reuters team to produce the campaign.