Who you're working with....
Having spent the last 18+ years in B2B marketing - 12+ years based in Asia - I've integrated digital channels and tools, and built digital capabilities, into the sales and marketing teams of multi-national brands, and scale ups in Financial Services and Fintech.
With first hand experience in issues such as: the struggle to get senior management buy-in for adoption of technology; integration of best-practice marketing; optimising digital media distribution; content marketing for lead generation; or introducing digital elements in event marketing; I now thrive off helping other B2B marketers navigate the digital path.
I look forward to learning about your journey and finding ways in which to collaborate.
Connect with me on LinkedIn to share knowledge on B2B Marketing & Communications: www.linkedin.com/in/priyankanadkarni
Connecting with the right B2B Influencers...
Working within campaign briefs, Window Seat Consulting helped the Reuters Plus team search and connect with B2B influencers that represented their client's needs.
Content Marketing Planning
Exploring Barratt Galvin's customer journey, we helped to develop a content strategy and 6-month execution plan for engagement with their recruitment candidates.
A Global Bank needed a FinTech Marketing & Comms Strategy
Facilitated by workshops with their business leaders, marketing and communications teams across multiple divisions, we devised their marketing and communications plan across all channels. This included identifying community groups and business influencers, new channels and social media networks to engage their audience with, and a clear set of key messages for each audience they were were targeting.
Improving their team's digital marketing skills to communicate better with their members....
We've worked with SEAS to strengthen their digital marketing strategy to their member base and beyond: adding low-cost video marketing; strengthening their digital communications channels; and training their team on B2B social media.
Rebranding a 40+ year business...
When it came time to rebrand their DP Information Credit Services business in Singapore, Experian engaged Window Seat Consulting to smoothly execute this project - for both their customers and employees. Across technology platforms, marketing and communications, internal comms and more.
Strategy & Digital Content Planning:
Do you have an objective or campaign you need to digitally optimise?
Digital marketing and communications are not strategies, but tools and channels to reach audiences in an increasingly multi-touchpoint, multi-channel world.
Integrate digital elements into your existing strategies: leverage your events in real life, and in digital channels; build content marketing plans to engage and convert audiences; use social media to understand your customers and generate leads.
Are there knowledge gaps in your team that's preventing you from being innovative?
Whether it's your marketing and/or communications team, or your sales and senior management lacking the understanding of digital communications to reach your audience, we help build the knowledge of the latest industry best practice, and the skills to develop innovative strategies and execute digital communications with ease.
Insights & Automation:
Is your data, and platforms, working hard enough for you?
If you have data, do you know how to use it to your advantage? Do you have the right platforms to automate your team's less sophisticated tasks? We help customers understand how to implement and measure martech, and take advantage of and respond to data that delivers insights. Tackle the "struggle metrics", convert your leads, and report better ROI to your stakeholders. Report on the insights that matter the most.
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