Strategy & Content Marketing Planning | Window Seat Consulting

Who you're working with....

Priyanka Nadkarni Director B2B Marketing Consultancy

Priyanka Nadkarni

Managing Director

Having spent the last 18+ years in B2B marketing - 12+ years based in Asia - I've integrated digital channels and tools, and built digital capabilities, into the sales and marketing teams of multi-national brands, and scale ups in Financial Services and Fintech.
 
With first hand experience in issues such as: the struggle to get senior management buy-in for adoption of technology; integration of best-practice marketing; optimising digital media distribution; content marketing for lead generation; or introducing digital elements in event marketing; I now thrive off helping other B2B marketers navigate the digital path.
 
I look forward to learning about your journey and finding ways in which to collaborate.
 
Connect with me on LinkedIn to share knowledge on B2B Marketing & Communications: www.linkedin.com/in/priyankanadkarni

Connecting with the right B2B Influencers...

Working within campaign briefs, Window Seat Consulting helped the Reuters Plus team search and connect with B2B influencers that represented their client's needs.

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Content Marketing Planning

Exploring Barratt Galvin's customer journey, we helped to develop a content strategy and 6-month execution plan for engagement with their recruitment candidates.

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A Global Bank needed a FinTech Marketing & Comms Strategy

Facilitated by workshops with their business leaders, marketing and communications teams across multiple divisions, we devised their marketing and communications plan across all channels. This included identifying community groups and business influencers, new channels and social media networks to engage their audience with, and a clear set of key messages for each audience they were were targeting.

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Improving their team's digital marketing skills to communicate better with their members....

We've worked with SEAS to strengthen their digital marketing strategy to their member base and beyond: adding low-cost video marketing; strengthening their digital communications channels; and training their team on B2B social media.

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Rebranding a 40+ year business...

When it came time to rebrand their DP Information Credit Services business in Singapore, Experian engaged Window Seat Consulting to smoothly execute this project - for both their customers and employees. Across technology platforms, marketing and communications, internal comms and more.