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#marketingattribution

3 mai 2021 · Marketing ROI,Marketing Funnel,Data Marketing
This article was originally published in the The BD Ladder's Future of Marketing Professional...

How to find (and fix) the gaps in your marketing plan

4 mars 2021 · Marketing Planning,Marketing Strategy,LinkedIn Live
We sat down with Joe Escobedo  to talk about marketing strategy, and how to find the issues and...

B2B Lead Generation for Law Firms

13 août 2020 · Lead generation,B2B Lead Generation,B2B Marketing
Thanks to the BD Roundtable team for inviting our MD, Priyanka Nadkarni to share her thoughts on...

Top 5 B2B Marketing Tactics

27 juillet 2020 · Digital Marketing,Marketing Funnel,B2B Lead Generation,B2B Marketing,SEO
There are a multitude of digital marketing tactics available to B2B marketers today....

Award-Winning B2B Marketing Brand Campaign - Stories of Ambition

22 juin 2020 · Brand,B2B Marketing,Strategic Marketing,Digital Marketing
International property company JLL has recently clinched the Webby Award for Sports (Video Series...

How can marketers defend budgets from imminent cuts dictated by the C-suite?

8 avril 2020 · Brand,Strategic Marketing,Budgets,Crisis
From Managing Director, Priyanka Nadkarni: Was a pleasure to write this article and share my...

Marketing Award Finalists: Reuters Plus for Standard Chartered Bank

13 novembre 2019
It was wonderful to be a part of the team that brought to life the Reuters Plus and Standard...

B2B brands that advertise like they're a B2C...

10 septembre 2019 · B2B Marketing,Above-the-line,Marketing Funnel,Share of Voice,Media Distribution
B2B organisations have traditionally shied away from above-the-line (ATL) marketing, focusing...

Infographic: Digital Stats for the 2019 B2B Marketing Funnel

19 décembre 2018 · Digital Marketing,B2B Marketing,Marketing Funnel,Content Marketing
Last year we published an infographic which highlighted some of the key digital statistics for...

Employee Brand Advocacy x Video

21 novembre 2018 · Content Marketing,Video Marketing,Brand,Employee Advocacy
Insights from our MD, Priyanka Nadkarni on a panel with Antoine Bouchacourt, VP of Asia, Shootsta...

Crisis Comms for Fake News

20 septembre 2018
What would you do if your company was the target of incorrect, or malicious, information or worse...

Asia Matters Podcast Sept 18

19 septembre 2018 · Brand,Asia Brands
Our MD, Priyanka Nadkarni spent some time in the Asia Matters Podcast studio this week. They...

WSG Turns 1!

29 août 2018
Oh what a year it has been. As MD of Window Seat Group, I can't tell you how proud (and...

B2B Outdoor Advertising

20 juillet 2018 · Brand,B2B Marketing,Digital Marketing
When I saw a bright pink bus drive past me with mini shipping containers on top, the first thing...

Asian brands are the fastest growing in the world.

10 juillet 2018 · Brand,Content Marketing
Asian brands have taken an enormous leap in brand development in 2018. Through the development...

Why B2Bs should pay attention to Facebook & (shock! horror!) Instagram

24 mai 2018 · B2B Marketing,Social Media
Granted, yes, LinkedIn currently has a monopoly on being the only professional social network,...

Demystifying Dark Social

19 mars 2018 · Strategic Marketing,Digital Marketing,B2B Marketing,Data Marketing,Dark Social
We’ve heard the term “Dark Social” circulating for a while, which has led us to find out more...

4 B2B marketing trends you may actually use in 2018

20 décembre 2017 · Strategic Marketing,B2B Marketing,Content Marketing,KOLs,Employee Advocacy
Here are the top 4 themes for 2018 we’ve discovered from B2B marketers across APAC over the last...

How to use memes in B2B: A lesson from Hubspot

12 décembre 2017 · Strategic Marketing,Social Media,Video Marketing,B2B Marketing,B2B Lead Generation
Sales and inbound marketing SaaS company Hubspot's latest Facebook posts have got me laughing....

Infographic: Digital Stats for The B2B Marketing Funnel

5 décembre 2017 · Strategic Marketing,Marketing Funnel,Digital Marketing,B2B Marketing,B2B Lead Generation
Digital tools, channels and capabilities are paramount to the B2B buyer journey throughout the...
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