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#marketingattribution

2021年5月3日 · Marketing ROI,Marketing Funnel,Data Marketing

This article was originally published in the The BD Ladder's Future of Marketing Professional...

How to find (and fix) the gaps in your marketing plan

2021年3月4日 · Marketing Planning,Marketing Strategy,LinkedIn Live

We sat down with Joe Escobedo to talk about marketing strategy, and how to find the issues and...

B2B Lead Generation for Law Firms

2020年8月13日 · Lead generation,B2B Lead Generation,B2B Marketing

Thanks to the BD Roundtable team for inviting our MD, Priyanka Nadkarni to share her thoughts on...

Top 5 B2B Marketing Tactics

2020年7月27日 · Digital Marketing,Marketing Funnel,B2B Lead Generation,B2B Marketing,SEO

There are a multitude of digital marketing tactics available to B2B marketers today....

Award-Winning B2B Marketing Brand Campaign - Stories of Ambition

2020年6月22日 · Brand,B2B Marketing,Strategic Marketing,Digital Marketing

International property company JLL has recently clinched the Webby Award for Sports (Video Series...

How can marketers defend budgets from imminent cuts dictated by the C-suite?

2020年4月8日 · Brand,Strategic Marketing,Budgets,Crisis

From Managing Director, Priyanka Nadkarni: Was a pleasure to write this article and share my...

Marketing Award Finalists: Reuters Plus for Standard Chartered Bank

2019年11月13日

It was wonderful to be a part of the team that brought to life the Reuters Plus and Standard...

B2B brands that advertise like they're a B2C...

2019年9月10日 · B2B Marketing,Above-the-line,Marketing Funnel,Share of Voice,Media Distribution

B2B organisations have traditionally shied away from above-the-line (ATL) marketing, focusing...

Infographic: Digital Stats for the 2019 B2B Marketing Funnel

2018年12月19日 · Digital Marketing,B2B Marketing,Marketing Funnel,Content Marketing

Last year we published an infographic which highlighted some of the key digital statistics for...

Employee Brand Advocacy x Video

2018年11月21日 · Content Marketing,Video Marketing,Brand,Employee Advocacy

Insights from our MD, Priyanka Nadkarni on a panel with Antoine Bouchacourt, VP of Asia, Shootsta...

Crisis Comms for Fake News

2018年9月20日

What would you do if your company was the target of incorrect, or malicious, information or worse...

Asia Matters Podcast Sept 18

2018年9月19日 · Brand,Asia Brands

Our MD, Priyanka Nadkarni spent some time in the Asia Matters Podcast studio this week. They...

WSG Turns 1!

2018年8月29日

Oh what a year it has been. As MD of Window Seat Group, I can't tell you how proud (and...

B2B Outdoor Advertising

2018年7月20日 · Brand,B2B Marketing,Digital Marketing

When I saw a bright pink bus drive past me with mini shipping containers on top, the first thing...

Asian brands are the fastest growing in the world.

2018年7月10日 · Brand,Content Marketing

Asian brands have taken an enormous leap in brand development in 2018. Through the development...

Why B2Bs should pay attention to Facebook & (shock! horror!) Instagram

2018年5月24日 · B2B Marketing,Social Media

Granted, yes, LinkedIn currently has a monopoly on being the only professional social network,...

Demystifying Dark Social

2018年3月19日 · Strategic Marketing,Digital Marketing,B2B Marketing,Data Marketing,Dark Social

We’ve heard the term “Dark Social” circulating for a while, which has led us to find out more...

4 B2B marketing trends you may actually use in 2018

2017年12月20日 · Strategic Marketing,B2B Marketing,Content Marketing,KOLs,Employee Advocacy

Here are the top 4 themes for 2018 we’ve discovered from B2B marketers across APAC over the last...

How to use memes in B2B: A lesson from Hubspot

2017年12月12日 · Strategic Marketing,Social Media,Video Marketing,B2B Marketing,B2B Lead Generation

Sales and inbound marketing SaaS company Hubspot's latest Facebook posts have got me laughing....

Infographic: Digital Stats for The B2B Marketing Funnel

2017年12月5日 · Strategic Marketing,Marketing Funnel,Digital Marketing,B2B Marketing,B2B Lead Generation

Digital tools, channels and capabilities are paramount to the B2B buyer journey throughout the...

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